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Welcome to the ABRE Forum on Sustainability in Packaging and Consumption.
Circularity as a Business Strategy: Scaling solutions in the face of a challenging scenario.

The ABRE Sustainability Forum takes place at a critical and decisive moment in light of the commitments and challenges facing the consumer goods value chain regarding packaging circularity in Brazil.

A new business landscape is emerging as new regulatory requirements push industry to advance simultaneously in materials technologies, packaging and processes, as well as in systemic approaches, helping to build a more effective circularity ecosystem.

On its first day, April 15, the ABRE Forum will explore the theme “Strategic approaches to advancing the circularity agenda in Brazil.” On April 16, the presentations and panels will address “The Role of Industry in Strengthening a Systemic Agenda.”

The event will give voice to the consumer goods industry, which will present its cases and initiatives; to the packaging industry, focusing on technologies and partnerships; to municipalities and their local programs; to waste pickers and the challenges they face in collecting materials; to stakeholders who will share their systemic perspectives; and to international speakers who will present their experience and trajectory in developing the packaging circularity agenda and meeting regulatory requirements in Brazil, Europe, and Chile.

Based on these discussions, the ABRE Forum seeks to develop a map of challenges and pathways to guide companies toward routes for adapting to new circularity requirements.

The ABRE Forum discussions take place in a unique strategic networking environment, facilitating and accelerating valuable connections, new partnerships, and alignment.

Two days that accelerate strategic connections and new partnerships, opportunities, and business!








PROGRAM


APRIL 15th

16 DE ABRIL



08h00 to 08h30

Welcome coffee



08h30 to 08h55

Opening

 
Tiago Heleno Forte
Chairman of the Board
ABRE

 
Luciana Pellegrino
Executive President of ABRE and President of WPO
ABRE / WPO



9h00 to 9h30

EUROPEN's perspective on the evolution of circularity in Europe


•⁠ ⁠How PPWR will impact the consumer goods market and how companies are preparing for it
•⁠ ⁠How the industry, together with EUROPEN's leadership, maintains an open and active channel of dialogue with the European Parliament – and why this is important, what has already been achieved in this regard
•⁠ ⁠How to align competitiveness, financial health and sustainable solutions based on the Draghi report
•⁠ ⁠What were the lessons learned in this process – what are the points of attention for the packaging industry and brands in Brazil


Francesca Stevens
Secretary General
Europen



09h35 to 9h55

Valgroup Portfolio: The new generation of packaging that transforms operational efficiency into a positive impact on society

João Alves
Innovation Manager
Valgroup



10h00 to 10h25

Morning break



10h40 to 11h10

A joint study with the WEF - World Economic Forum on the complex recycling chain in Brazil and ways to enhance it


The study, conducted between Accenture and WEF, offers a future perspective on how to add efficiency to the recycling chain in Brazil


Lara Mc Leod
Consultant in Strategy and Sustainable Value Chain
Accenture



11h15 to 11h35

Innovating to anticipate tomorrow’s environmental challenges with ultra lightweight Papers

Philippe Ragot
Vice President Packaging
SWM



11h40 to 12h05

L'Oreal's journey in building its circularity agenda

Adriana Fregoso
Packaging Director for Brazil and Argentina
L’Oreal



12h10 to 12h30

From innovation to sustainable results: success stories in bioriented films from the Oben Group


Sergio Bianchini
Corporate Product Development Manager
Oben

 
Aldo Mortara
Director of Development and Innovation
Oben



12h35 to 12h50

Flight plan

Marcos Iorio
Vice-Diretor
CCD Circula (Fapesp)



12h50 to 13h50

Lunch



14h00 to 14h25

As perspectivas dos marcos reguladores da economia circular no Brasil


Eduardo Rocha Dias Santos
Director of the Waste Management Department
Ministry of Environment and Climate Change



14h30 to 14h40

From nature to recycling: solutions that protect, care for, and boost the circular economy


Luciana Souto
Director of Branding, Communication and Sustainability
Smurfit Westrock



14h45 to 15h10


Juliana Abreu
Sustainability Manager
Unilever Brasil



15h15 to 15h25

Wenew + Cazoolo: How the new decree accelerates circularity in packaging


Ana Barbara Maldaner
Business Development Circular Economy
Braskem

 
Gustavo Prado
Market Development
Cazoolo



15h30 to 15h45

Os consumidores como elo fundamental da circularidade


Luciana Pellegrino
Executive President of ABRE and President of WPO
ABRE e WPO

 
Rodrigo Tocchio Semerano
Graphic Design Analyst
Barone



15h50 to 16h15

Late break



16h25 to 16h40

A consistent, long-term agenda to engage suppliers in M.Dias Branco's sustainability commitments

Christian Alonso Króes
Product and Technical Assistance Manager
Papirus

 
Reziane Reichert Skonieczny
R&D Coordinator
Cremer



16h45 to 17h15

What are the guidelines of the REP Law in Chile, and what paths has the consumer and packaging chain been building to meet it?


The lecture brings an important reference in Latin America on the challenges to evolving packaging circularity in the country


Ricardo Dunogent
Director
Omnia Technologies



17h20 to 17h45

A consistent, long-term agenda to engage suppliers in M.Dias Branco's sustainability commitments

Talitha G. Fonseca
Supply Chain Specialist
M. Dias Branco



17h45 to 18h00

Flight plan

Marcos Iorio
Deputy Director
CCD Circula (Fapesp)



18h00 to 18h05

Closing

Luciana Pellegrino
Executive President of ABRE and President of WPO
ABRE / WPO



Note: Subject to change without notice.


MEDIATORS




Luciana Pellegrino
Executive President of ABRE and President of WPO
Flavia Bartholomeu Campos
Packaging Development Director
Ligia Camargo
Diretora de Sustentabilidade
Katielle Haffner
Diretora de Sustentabilidade
Lisa Lieberbaum
Consultora de Sustentabilidade

SPEAKERS

Check out the great experts who will be speakers at the Forum!




Danilo Magalhães Nogueira
General Manager of Circular Economy
Juliana Abreu
Sustainability Manager
Luciana Souto
Director of Branding, Communication and Sustainability
Lara Dias
Corporate Fundraising Lead
Gustavo Prado
Market Development
Adriano Yamamoto
Sustainability Manager
Valéria Michel
Director of Sustainability for Brazil and the Southern Cone
Luis Felipe Collaço
ESG Manager
Luis Meyer
Director of Sustainability
João Alves
Innovation Manager
Philippe Ragot
Vice President Packaging
Francesca Siciliano Stevens
Secretary General
Marcos Iorio
Deputy Director
Ivan Paiva
Municipal Secretary of Sustainability, Resilience and Animal Protection of Salvador
Leticia Cid
Product Specialist
Erich Burger
Founder and Institutional Director
Reziane Skonieczny
R&D Coordinator
Telines Basílio (Carioca)
President Director
Adriana Fregoso
Packaging Director for Brazil and Argentina
Rodrigo Tocchio Semerano
Graphic Design Analyst
Sérgio Bianchini
Corporate Product Development Manager
Katia Souza
Director of Institutional Relations
Ricardo Dunogent
Director
Christian Króes
Product and Technical Assistance Manager
Lara McLeod
Consultant in Strategy and Sustainable Value Chain
Tiago Forte
Chairman of the board
Antro Säilä
President
Lucas Pellenz
Head of New Business
Maria Claudia de Andrade Muraro
Marketing and ESG Manager
Felipe Simone
Packaging Manager
Astrid Torres
Senior Manager - Global Sustainability
Elizabeth Staab
HHC Product Sustainability Director
Rodrigo Oliveira
CEO
Claudia Pires
CEO/ Founder
Talitha G. Fonseca
Supply Chain Specialist
Aldo Mortara
Director of Development and Innovation
Ana Barbara Maldaner
Business Development Circular Economy
Eduardo Santos
Director of the Waste Management Department



Saulo Teste

Creator

Formato Design

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Antro Säilä

President

Associação Finlandesa de Embalagens

Mr Säilä is a graduate of University of Helsinki and holds a MSc in forest sciences. After graduation Mr Säilä worked for UPM Plc 1989-2003 in the sales and marketing and 2003-2008 as V-P R&D. 2008-2014 Mr Säilä served as SVP Products and Innovation Environment at Finnish Forest Industries Federation. In 2014 Mr Säilä was nominated CEO of Finnish Packaging Association. Mr Säilä has several positions of trust. At this moment he is Chairman of Rinki – the Finnish Packaging Recycling company, Chairman of Finnish National Committee for Packaging Standardization, Chairman of Scandinavian Packaging Association and president of EPIC - European Packaging Institutes´´ Consortium. Mr Säilä has represented Finnish Packaging Association in World Packaging Organization since 2014. Mr Säilä 2016-2018 V-P, Sustainability and member of the Executive Team of WPO.





Francesca Siciliano Stevens

Secretary General

EUROPEN – A Organização para Embalagens e Meio Ambiente

Francesca Siciliano Stevens is the Secretary General of EUROPEN, the European Organisation for Packaging and the Environment, comprised of companies representing the packaging supply chain and national packaging associations.

An experienced public affairs professional, prior to joining EUROPEN, Ms. Stevens led Government Affairs and Business Development in the European region for global aluminium leaders Arconic and Alcoa, and held public affairs roles at Hyundai Motor Company, the Confederation of Italian Industry and Canadian aluminium producer Alcan. Ms. Stevens holds a degree in Political Science and International Relations from the University of Turin in Italy and a Master of Art’s Degree in European Studies from the College of Europe in Warsaw, Poland.





Ivan Paiva

Municipal Secretary of Sustainability, Resilience and Animal Protection of Salvador

Prefeitura de Salvador

He holds a degree in Civil Engineering, a Master´´s degree in Urban Environmental Engineering, a postgraduate degree in Quality Engineering and Design for Sustainability, and an MBA in Entrepreneurship and Innovation. He has served as director of innovation, director of resilience, and undersecretary of sustainability and resilience. He currently holds the position of Municipal Secretary of Sustainability, Resilience, and Animal Protection in Salvador.





Claudia Pires

CEO/ Founder

so+ma

Advertising professional and Social Scientist, with postgraduate degrees in Marketing from Berkeley (USA) and in Behavioral Economics and Decision Making from FIA/USP, an MBA in Business from Insper, and Management for Sustainability from FGV.

With over 20 years of experience in large CPG companies, such as BASF, Dana, Quaker, and PepsiCo, managing brands, business strategies, and sustainability.

In 2015, I founded so+ma, the first engagement program for socio-environmental attitudes, using the principles of behavioral economics and developing proprietary software to promote the Circular Economy in practice. Practically addressing all the pillars of ESG with transparent and traceable data.

Recognized as a professional of SDG 12 of the 2030 Agenda and honorable mention in the social impact category by PEGN Magazine. In 2019, so+ma won the Acumen-Unilever Global Plastics Challenge and the Global Natura Innovation Challenge in Brazil. Also selected as an EY Winning Woman in 2022.





Katia Souza

Director of Institutional Relations

Mars

Katia Souza is Director of Corporate Affairs for Pet Nutrition in Brazil, with solid experience in government relations and corporate communications, including seven years at Mars. She works at the intersection of business strategy, reputation management, and stakeholder engagement, always focused on impact and sustainable growth.

She leads key initiatives in public policy, sustainability, and corporate reputation, while guiding teams to make thoughtful and courageous decisions. She advocates for a data-driven approach, Pet Parent Centricity, and integrated storytelling, ensuring alignment between external positioning, internal culture, and purpose.

She holds a degree in Economics, a postgraduate qualification in Marketing, and an MBA in Public Policy, and is driven by building policies that contribute to a better world for pets.
Outside of work, she is married, the mother of an energetic eight-year-old boy, and the proud owner of a pug who is a declared Biscrok fan.





Felipe Simone

Packaging Manager

Nestlé Brasil

Food engineer with over 20 years of corporate experience in flexible packaging converting industries and consumer goods companies, including Alcan Packaging Brazil, Bemis Company Inc., Mondelez International, and PepsiCo Brazil. He currently leads the corporate packaging team at Nestlé Brazil, focusing on knowledge management, sustainability, and innovation.





Luis Felipe Collaço

ESG Manager

Nestlé Brasil

Environmental engineer and Master’s degree holder in Economics. He leads corporate sustainability and ESG projects, with experience in sustainable manufacturing operations, regenerative agriculture, circular economy, and corporate governance at multinational companies such as Nestlé, Grupo Boticário, Danone, and Cyrela.





Ricardo Dunogent

Director

Packaging Consulting Group Omnia

Experienced President with a proven track record in the design industry. Business development professional with a strong background in Research and Development (R&D).





Luciana Souto

Director of Branding, Communication and Sustainability

Smurfit Westrock

Luciana Souto is the Director of Branding, Communication, and Sustainability at Smurfit Westrock. With over 20 years of experience in corporate communications and marketing, she leads brand positioning and reputation strategies.

Throughout her career, she has built a solid track record in strategic communication, organizational culture, and strengthening purpose-driven brands, connecting people, businesses, and society through initiatives that combine performance, sustainability, and positive impact.





Elizabeth Staab

HHC Product Sustainability Director

H.B. Fuller

Elizabeth leads the sustainable product strategy for the Health, Hygiene and Consumables division, ensuring that product and solution development is aligned with future sustainability and circular economy demands. With strong involvement in industry associations in Europe and the United States, she works closely with clients, industry partners, and cross-functional teams to develop and implement innovative sustainable solutions based on H.B. Fuller´´s adhesive technologies.





Talitha G. Fonseca

Supply Chain Specialist

M. Dias Branco

With an MBA in Business Management from CEDEPE Business School and a bachelor´´s degree in Chemical Engineering from UFPE, she has worked in the area of Supply Chain for 10 years, with extensive experience in Supplier Management, from technical requirements of different standards to development and continuous improvement. Currently, she leads the ESG Agenda for Supply Chain, focusing on the sustainable management of purchasing and the supply chain.





Valéria Michel

Director of Sustainability for Brazil and the Southern Cone

Tetra Pak

Valéria Michel took over leadership of Tetra Pak´´s Environmental area in 2016, after 15 years with the company, and is currently the Sustainability Director for Brazil and the Southern Cone. Before joining Tetra Pak, she worked at companies such as General Motors and Crosfield, a Brazilian subsidiary of the ICI group. Throughout her career at Tetra Pak, she has played a significant role in creating, expanding, and strengthening the recycling chain for carton packaging, leading projects in partnership with cooperatives and associations of waste pickers, public authorities, Non-Governmental Organizations (NGOs), and others. Valéria has also been president of CEMPRE (Business Commitment to Recycling) since 2020. She holds a degree in Chemical Engineering from the Faculty of Industrial Engineering (FEI) and a specialization in Environmental Management from Unicamp.





Rodrigo Oliveira

CEO

Green Mining

Entrepreneur and leading figure in sustainability, with over six years of experience in the field. At the helm of Green Mining, a leading startup in reverse logistics and the circular economy, he has played a key role in creating scalable solutions that combine innovation, efficiency, and positive environmental impact. As Vice-President of Abelore, he strategically contributes to the advancement of initiatives that integrate environmental and business objectives, reinforcing his commitment to ESG practices and sustainable transformation in waste and resource management.





Danilo Magalhães Nogueira

General Manager of Circular Economy

Secretaria de Meio Ambiente, Sustentabilidade e Fernando de Noronha do Estado de Pernambuco

Danilo Nogueira is the General Manager of Circular Economy at SEMAS-PE, responsible for promoting a just and inclusive transition in Pernambuco. He served as the secretary´´s chief of staff (2023–2025), working on the development of public policies for sustainable and regenerative development. A Chemical and Occupational Safety Engineer with experience in solid waste, reverse logistics, and environmental management, he has a background in occupational safety, risk management, and strengthening the recycling chain.





Telines Basílio (Carioca)

President Director

COOPERCAPS

Telines Basílio (Carioca) is the manager of the Carolina Maria de Jesus and Ponte Pequena Mechanized Sorting Centers — pioneers in Latin America — and CEO of COOPERCAPS since 2008. With a postgraduate degree in Project Management and a degree in Environmental Management from the University of Santo Amaro (UNISA), he built his career based on his own experience as a recyclable materials collector between 1993 and 2005, becoming one of the main leaders in the sector in Brazil.

He works in the organization, planning and strengthening of cooperatives and associations of collectors, promoting technical, administrative and productive training, in addition to providing consulting services in environmental management and socio-economic inclusion. He also participates in projects aimed at generating employment and income through selective collection and recycling. He coordinated large waste management operations, such as selective waste collection at the Brazilian Formula 1 Grand Prix in Interlagos between 2009 and 2016, and is a frequent speaker at companies, universities and events on sustainability and the circular economy, as well as the author of publications in the area of solid waste management.





Luis Meyer

Director of Sustainability

Grupo Boticário

With over 15 years of experience, he has a solid track record in strategic areas such as Procurement, Supply Chain, and Sustainability/ESG, leading and developing high-performance teams in complex and organizational transformation projects.

Currently, as Director of Sustainability at Grupo Boticário, he leads initiatives that align corporate strategy and purpose with key business results, structuring processes, improving the governance of indicators, and driving large-scale sustainable solutions for the present and future of the organization.

His previous experiences include investments, project management, restructuring of strategic areas, integration of M&As, and negotiation with suppliers in Latin America, the United States, Europe, and Asia, which has given him a global perspective and broad business knowledge across different scales, geographies, and operating models.





Erich Burger

Founder and Institutional Director

Instituto Recicleiros

Erich Burger is the founder of Instituto Recicleiros, an organization that develops public recycling policy in cities throughout Brazil. It connects the public and private sectors to work independently on the reverse logistics of post-consumer packaging, reducing the impact of waste and generating prospects for social mobility for hundreds of waste pickers across the country.





Christian Króes

Product and Technical Assistance Manager

Papirus

Paper and Pulp Specialist graduated from the Federal University of Viçosa (UFV), ESG and Impact Specialist from Trevisan, Postgraduate in Production Management.
Technical degree in Graphic Arts from Senai. He has worked for 35 years in the graphic and paper markets conducting productivity gain studies, product and market development, and new applications. He has worked for companies such as Cia Melhoramentos, Gonçalves, Antilhas, and Ripasa.
Currently, he is the Product and Technical Assistance Manager at Papirus.





Reziane Skonieczny

R&D Coordinator

Cremer Têxtil e Embalagens

A chemist with a postgraduate degree in Production Engineering and an MBA in Food Safety Management, she has over 20 years of experience in Research & Development and Quality in the food and medical-hospital product sectors.
Currently, she is the R&D coordinator for Cremer Textiles and Packaging, where she leads innovation and sustainability projects in packaging, focusing on efficiency, cost reduction, and positive environmental impact. She is responsible for an initiative that won the Embanews Award (31st edition), with the development of sustainable packaging that prevented the emission of 194 tons of CO2.
She possesses solid expertise in the development and validation of analytical methods, project management, and continuous process improvement, acting strategically to ensure regulatory compliance, competitiveness, and the generation of sustainable value for the business.





Lara McLeod

Consultant in Strategy and Sustainable Value Chain

Accenture





Leticia Cid

Product Specialist

Avient

A graduate in Chemical Engineering from FEI, she began her career at Avient 8 years ago, always working in Product Management with a focus on additives. She developed solid technical and market expertise, especially in solutions geared towards PET. Currently, she is a Product Specialist, contributing to projects that combine performance, innovation, and sustainability advancements in the portfolio.





João Alves

Innovation Manager

Valgroup

Currently responsible for portfolio innovation, strategy, and market development at Valgroup. Over 15 years of experience in the flexible and rigid packaging industry, serving sectors ranging from agribusiness to food production and other consumer goods. Holds a degree in chemistry and has been with the company since 2017.





Luciana Pellegrino

Executive President of ABRE and President of WPO

ABRE e WPO

Executive President of ABRE - Brazilian Packaging Association and President of WPO - World Packaging Organisation, Luciana holds a degree in Business Administration with an emphasis in foreign trade and a specialization in environmental sciences, both from Mackenzie Presbyterian University. She also has extension courses in design thinking from IIT and in Board Governance from IBGC.
Since 2002, she has led ABRE - the Brazilian Packaging Association - a business entity that brings together companies from all links in this production chain, leading the entity´´s initiatives in favor of the continuous improvement of Brazilian packaging, the sector´´s competitiveness, and its sustainable development. She is responsible for ABRE´´s interface with the Government, partner entities, other market links, and contributing to a more open dialogue with society.
Since 2009, she has served as Vice-President of Marketing at WPO - the World Packaging Organisation, contributing to the alignment of global objectives and the vision for the future of packaging in our society. At the end of 2023, he assumed the presidency of the organization, intensifying his commitment to the advancement and improvement of the global packaging sector.





Astrid Torres

Senior Manager - Global Sustainability

Toppan Packaging Americas

Astrid Torres is a Senior Manager of Global Sustainability for Thermoformed and Flexible Packaging at TOPPAN Packaging Americas. With fifteen years of experience across the full packaging value chain, she has built a career focused on packaging sustainability and innovation.

Her work spans raw materials, polymer processing, packaging design, research and development, and end-of-life pathways such as recyclability and compostability, as well as regulatory packaging compliance across global markets. She has contributed to packaging development initiatives beyond the U.S., including Argentina, Paraguay, Uruguay, Mexico, and Canada. In her current role, Astrid advises on trends in materials and technologies, post consumer recycled resins, testing protocols, and packaging sustainability strategies.

Astrid actively contributes to advancing sustainability and circularity in packaging through her involvement with associations including AMERIPEN, PCPA, APR, SPC, and others. She currently serves as a Steering Committee Member for several Collaboratives, Advisory Board Member for Sustainability in Packaging U.S. at Smithers, and Advisory Board for the Colorado Producer Responsibility Program for Statewide Recycling.

Astrid holds a BS in Mechanical Engineering, an MS in Chemical Engineering, and an MBA.





Sérgio Bianchini

Corporate Product Development Manager

OBEN Group

Sérgio Bianchini holds a degree in Chemistry from UNICAMP and a Business Management degree from FGV, with over 35 years of solid experience in New Business Management, Marketing, Technical, and Commercial areas. He has played a significant role in the packaging, flexible plastics, converting industry, and fast-moving consumer goods sectors.

He currently serves as Corporate Product Development Manager at OBEN Group, bringing experience from major national and multinational companies such as Polo Films, Ampacet, Kraft Foods (now Mondelez International), Philip Morris, and Votocel.

His career is marked by leadership in international business, including expatriate assignments in the United States, Argentina, and Peru, where he strategically contributed to the development of the flexible packaging films market. He stands out for his involvement in regional boards, startups, and turnaround processes, as well as for leading multicultural teams.

A specialist in packaging and plastics markets, Sérgio combines strong negotiation and relationship-building skills with major brand owners, driving business and talent development, always with a focus on the company’s sustainable growth.





Aldo Mortara

Director of Development and Innovation

Oben Brasil

Aldo holds a degree in Chemistry from the University of São Paulo and an MBA in Business Administration from FGV-SP. With over 40 years of experience in the flexible packaging industry, his professional trajectory at Oben and its predecessor companies has been focused on the technological development of BOPP films and their applications.

With a strong technical background, Aldo advanced into more market-oriented roles, including leadership of R&D, Marketing, and Commercial processes. At Oben Brasil, he currently serves as Director of Development and Innovation.





Marcos Iorio

Deputy Director

CCD Circula (Fapesp)

Marcos Iorio is a chemical engineer (UFPR) and a “lixologist” (waste specialist), with specializations in Technology and Environmental Management (USP), Innovation, Biomimicry, and Design Thinking. He has over 20 years of experience in industry, packaging, and sustainability. He is the Deputy Director of CCD Circula – Center for Science for the Development of the Circular Economy (FAPESP) and works on Circular Economy projects and the development of circular territories, engaging companies, recycling cooperatives, and social impact businesses. His work connects packaging eco-design, waste management, and public policy.





Camila Storel

Diretora Packaging LATAM

L’oreal

Graduated in Food Engineering and holds a postgraduate degree in Packaging Engineering from Mauá. She also holds an MBA in HR and People Management from FIA. She has 25 years of experience in packaging development within the consumer goods industry, across the Food, Cosmetics, and Pet Food segments, having worked at companies such as Bunge, Nestlé Purina, Natura, Avon, Beiersdorf, and L’Oréal. She also brings 18 years of experience in people and team management and development. She is currently responsible for the LATAM Packaging team at L’Oréal.





Flavia Bartholomeu Campos

Packaging Development Director

Natura

Packaging Development Director at Natura, Flavia brings 20 years of experience in the cosmetics industry. She recently returned to Brazil after a period in England, where she led packaging at The Body Shop, implementing in-store refill systems, and also worked at Avon International, supporting markets across Asia, Europe, and Africa.
She now takes on the major challenge of driving innovation for regeneration in packaging at a company that has held the highest reputation in Brazil for 11 consecutive years.





Tiago Forte

Chairman of the board

ABRE

Tiago Forte, a business administrator with an MBA from ESADE Business School, has been CEO of Brasilata since 2015. Brasilata is the leading manufacturer of steel packaging in Brazil and one of the most innovative companies in the country.
Among his main achievements are the relocation of its headquarters and main plant from São Paulo to Jundiaí, the opening of a service center in Barra do Piraí-RJ, and the diversification of the company´´s portfolio with entry into the infant nutrition packaging segment, the introduction of hybrid packaging (plastic and steel) to the Brazilian market, as well as the acquisition of Metagráfica Renner.
In April 2026, Tiago assumed the Presidency of the ABRE Board, after having served as a Board Member for many years. He was also a member of Coscex (Superior Council of Foreign Trade) at Fiesp and President of IPA (International Packaging Association), an international association of metal packaging manufacturers based in Leipzig, Germany.





Lara Dias

Corporate Fundraising Lead

Obras Sociais Irmã Dulce

A specialist in Cultural Management from the Centro de Pesquisa e Formação SESC-SP and trained as a Cultural Producer, Lara has over 10 years of experience in fundraising, with a background spanning consultancies and institutions. She currently leads the team responsible for raising funds from companies through tax incentives, direct contributions, fundraising events, royalties, and other mechanisms to support Obras Sociais Irmã Dulce.





Maria Claudia de Andrade Muraro

Marketing and ESG Manager

Lord

Maria Claudia Muraro is a journalist with a postgraduate degree in Corporate Communication from Cásper Líbero and brings over 20 years of experience in communications, with a focus on Public Relations, Digital Marketing, B2B Marketing, Branding, and Sustainability, working across different industries. Throughout her career, she has worked at major companies such as Mastercard and Chery Motors. For the past 9 years at Lord, she has consolidated her trajectory by leading strategic initiatives in communication, marketing, and sustainability.





Philippe Ragot

Vice President Packaging

SWM





Ana Barbara Maldaner

Business Development Circular Economy

Braskem

He works in business development in the circular economy at Braskem, a company where he has worked for 26 years. He holds a degree in Chemistry and postgraduate degrees in business management and project management. Throughout his time at Braskem, he has contributed to various areas such as the Technology and Innovation Center, new product development, and technical assistance.





Gustavo Prado

Market Development

Cazoolo

Works in flexible packaging market development at Braskem, focusing on polyolefins and the circular economy. A materials engineer with experience in the petrochemical industry, he currently integrates Cazoolo, a packaging design lab, where he contributes to the development of more sustainable solutions and the evolution of structures towards recyclability and circularity.





Ligia Camargo

Director of Sustainability

Heineken

With a degree in Marketing and a specialization in Business and Sustainability, Ligia Camargo is an expert in ESG Governance and Sustainability, with over 15 years of experience in executive positions in the areas of Sustainability, Impact, and Communication. Her career has been built in large corporations such as Unilever, Danone, and Grupo Ultra, and she currently serves as Director of Sustainability at Heineken. Throughout her career, she has led strategic initiatives in risk, impact, and revenue management, focusing on the circular economy, regenerative agriculture, job and income generation, and reputational intelligence.





Lucas Pellenz

Head of New Business

Plastiweber

Professional with 15 years of experience in the recycling industry, leading expansion and innovation projects in flexible plastic packaging. Head of New Business at Plastiweber and an enthusiast of the circular economy, he works on the integration between sustainability, technology and the development of new markets.





Juliana Abreu

Sustainability Manager

Unilever Brasil

She holds a degree in Food Engineering from the Mauá School of Engineering, an MBA in Economics and Management in Government Relations, a course in Circular Economy from the University of Exeter, and a Master´´s degree in Biodiversity Conservation and Sustainable Development from ESCAS/IPÊ.
She has worked at Unilever since 2007, a multinational company with 96 years of experience in Brazil. Currently, she leads the Sustainability area in the country and has solid experience in regulatory and corporate affairs.





Katielle Haffner

Director of Sustainability

Coca-Cola para o Brasil

Leads the implementation of ESG strategies and the management of initiatives that integrate sustainable practices into business operations, generating results that combine positive environmental and social impact with long-term business value.





Adriano Yamamoto

Sustainability Manager

Ypê

Adriano Fidalgo Yamamoto, Sustainability Manager, holds a degree in Environmental Management from ESALQ/USP and an MBA in Government Relations from FGV. He has over 12 years of experience in the field and has been part of Ypê´´s Sustainability team for 6 years.





Rodrigo Tocchio Semerano

Graphic Design Analyst

Barone

Graphic and advertising designer, specializing in Advertising Creation and Audiovisual Production from the Pontifical Catholic University of Minas Gerais. I work in strategic communication for the consumer goods industry, focusing on the construction sector, with experience in developing labels and visual communication systems.





Eduardo Santos

Director of the Waste Management Department

Ministério do Meio Ambiente e Mudança do Clima

Holds a PhD in Waste Management and Treatment from the University of Minho in Portugal, an environmental engineer from the Federal University of Viçosa (UFV), a Master´´s degree in Sanitation from USP, and an MBA specialist in Government Planning from FGV. An Infrastructure Analyst and public servant since 2008, he has worked as General Coordinator of Engineering in Public Health at Funasa, Coordinator of Sanitation Concessions at the Ministry of Cities, and Project Manager for Urban Solid Waste at the Ministry of Environment.





Lisa Lieberbaum

Sustainability consultant

Lisa Lieberbaum is a sustainability consultant who has spent her entire career in corporate sustainability, particularly in the consumer goods industry. She was the Sustainability Director for Ambev in South America and previously worked at Nespresso, Grupo Boticário, and Natura. She holds a degree in Business Administration from Insper and a Master´´s degree in Sustainability Management from Columbia University in New York.





Adriana Fregoso

Packaging Director for Brazil and Argentina

L`Oreal

22 years of experience in the company. Her international career spans Mexico, Brazil, and France, where she led strategic projects in operations, with strong expertise in packaging and sustainability.




TICKETS


Super early bird price
until 13/02/26
Early bird price
until 25/03/26
Standard price
after 25/03/26
ABRE’s members

SOLD OUT

SOLD OUT

SOLD OUT

Not associated

SOLD OUT

SOLD OUT

SOLD OUT

ABRE’s members

Super early bird price
until 11/02/26
Early bird price
until 25/03/26
Standard price
after 25/03/26

SOLD OUT

SOLD OUT

SOLD OUT

Not associated

Super early bird price
until 11/02/26
Early bird price
until 25/03/26
Standard price
after 25/03/26

SOLD OUT

SOLD OUT

SOLD OUT



       REGISTRATION CLOSED       



  • Includes: welcome coffee, morning coffee break, and simultaneous translation (English/Portuguese/English).
  • Excludes: food. There will be a food court with several options available for participants.
  • The content of the lectures, released by the speakers, will be sent by email within 10 business days after the event.

Refund and cancellation policy

  • Payment must be made within 10 calendar days after purchasing the ticket;
  • Cancellations up to 07 (seven) business days before the date of the event, in writing, will entitle to a refund of 70% of the ticket value. After this period, refunds will not be possible. Only substitutions of participants will be accepted, notified in writing to Priscila Miranda by e-mail financeiro@abre.org.br;
  • Purchases made 72 hours before the event will be charged even if the participant does not participate and subsequent credits will not be granted;
  • The non-participation of the registrant does not imply automatic cancellation, therefore, the collection of amounts not yet paid is authorized, even after the event;
  • Registrants who do not attend the event will not be refunded.







HIGHLIGHTS

Space for networking

The event will take place in a large, light and airy space, prepared to accommodate participants, exhibitors, food trucks, parking and special interactions for our participants.

Vila dos Ipês

Avenida Mofarrej, 1505 – Vila Leopoldina – São Paulo – SP






  • Spaces for networking and relationship.
  • Living and eating area.
  • Food trucks with several food options that accept the main forms of payment.
  • Lounges with charger points for equipment recharge.

Silent event

The sound will be silent, with the use of headphones, for better attention to the content presented.



INFORMATION

100% PRESENTIAL

  • April 15 and 16, 2026 (Wednesday and Thursday)
  • From 8:30 am to 5:30 pm
  • Vila dos Ipês
    Avenida Mofarrej, 1505 – Vila Leopoldina – São Paulo – SP
    (on-site parking)

CONTACT

Any doubt, please contact Thábata Garcia:
eventos@abre.org.br
+55 11 96449-0916
+55 11 96449-0916


ACCOMMODATION

Economic category ★★★
  • Transamerica Fit Villa Lobos
    Avenida Jaguaré, 1664
    +55 11 4395-7010
    Distance: 5 minutes
  • Ibis Style Faria Lima
    Rua Tavares Cabral, 61
    +55 11 3093-7200
    Distance: 15 minutes
Higher category ★★★★
  • Quality Faria Lima
    Rua Diogo Moreira, 247
    +55 11 2197-7050
    Distance: 20 minutes
  • Radisson Blu S.P. Faria Lima
    Avenida Cidade Jardim, 625
    +55 11 2133-5960
    Distance: 20 minutes

Distance based on GoogleMaps search performed on a Friday at 9 am.

PREVIOUS

Check out the photos from previous forums.











DIAMOND SPONSORSHIP
GOLD SPONSORSHIP
SILVER SPONSORSHIP
BRONZE SPONSORSHIP
SPECIAL SUPPORT
INSTITUCIONAL SUPPORT
MEDIA PARTNERS
REALIZATION


ABOUT ABRE

ABRE – Brazilian Packaging Association, founded in 1967, was born to be a reference and the connection between different links that make up the Brazilian packaging ecosystem. Just like the packaging, the Association has evolved over these 58 years and has followed the wishes and needs of consumers. On our work agenda are themes such as circular economy, sustainability, innovation, new business models, technology, digitization, education, among others. Through various actions, we present to our associates and the packaging and consumer goods chain the main economic, social and cultural movements promoting the dissemination of knowledge and the importance of packaging in modern society. Among our pillars are Transparency, Sustainability and Protagonism. This is how we open the doors to innovation and evolution in the Brazilian packaging ecosystem: encouraging our companies and professionals to play a leading role, fostering more sustainable business models and building transparent relationships.

Learn more about ABRE at www.abre.org.br



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