The ABRE Sustainability Forum takes place at a critical and decisive moment in light of the commitments and challenges facing the consumer goods value chain regarding packaging circularity in Brazil.
A new business landscape is emerging as new regulatory requirements push industry to advance simultaneously in materials technologies, packaging and processes, as well as in systemic approaches, helping to build a more effective circularity ecosystem.
On its first day, April 15, the ABRE Forum will explore the theme “Strategic approaches to advancing the circularity agenda in Brazil.” On April 16, the presentations and panels will address “The Role of Industry in Strengthening a Systemic Agenda.”
The event will give voice to the consumer goods industry, which will present its cases and initiatives; to the packaging industry, focusing on technologies and partnerships; to municipalities and their local programs; to waste pickers and the challenges they face in collecting materials; to stakeholders who will share their systemic perspectives; and to international speakers who will present their experience and trajectory in developing the packaging circularity agenda and meeting regulatory requirements in Brazil, Europe, and Chile.
Based on these discussions, the ABRE Forum seeks to develop a map of challenges and pathways to guide companies toward routes for adapting to new circularity requirements.
The ABRE Forum discussions take place in a unique strategic networking> environment, facilitating and accelerating valuable connections, new partnerships, and alignment.
Two days that accelerate strategic connections and new partnerships, opportunities, and business!
APRIL 15th
16 DE ABRIL
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Tiago Heleno Forte
Chairman of the Board ABRE |
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Luciana Pellegrino
Executive President of ABRE and President of WPO ABRE / WPO |
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Francesca Stevens
Secretary General Europen |
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João Alves
Innovation Manager Valgroup |
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Lara Mc Leod
Consultant in Strategy and Sustainable Value Chain Accenture |
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Philippe Ragot
Vice President Packaging SWM |
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Adriana Fregoso
Packaging Director for Brazil and Argentina L’Oreal |
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Sergio Bianchini
Corporate Product Development Manager Oben |
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Aldo Mortara
Director of Development and Innovation Oben |
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Marcos Iorio
Vice-Diretor CCD Circula (Fapesp) |
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Eduardo Rocha Dias Santos
Director of the Waste Management Department Ministry of Environment and Climate Change |
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Luciana Souto
Director of Branding, Communication and Sustainability Smurfit Westrock |
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Juliana Abreu
Sustainability Manager Unilever Brasil |
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Ana Barbara Maldaner
Business Development Circular Economy Braskem |
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Gustavo Prado
Market Development Cazoolo |
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Luciana Pellegrino
Executive President of ABRE and President of WPO ABRE e WPO |
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Rodrigo Tocchio Semerano
Graphic Design Analyst Barone |
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Christian Alonso Króes
Product and Technical Assistance Manager Papirus |
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Reziane Reichert Skonieczny
R&D Coordinator Cremer |
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Ricardo Dunogent
Director Omnia Technologies |
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Talitha G. Fonseca
Supply Chain Specialist M. Dias Branco |
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Marcos Iorio
Deputy Director CCD Circula (Fapesp) |
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Luciana Pellegrino
Executive President of ABRE and President of WPO ABRE / WPO |
Check out the great experts who will be speakers at the Forum!
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Mr Säilä is a graduate of University of Helsinki and holds a MSc in forest sciences. After graduation Mr Säilä worked for UPM Plc 1989-2003 in the sales and marketing and 2003-2008 as V-P R&D. 2008-2014 Mr Säilä served as SVP Products and Innovation Environment at Finnish Forest Industries Federation. In 2014 Mr Säilä was nominated CEO of Finnish Packaging Association. Mr Säilä has several positions of trust. At this moment he is Chairman of Rinki – the Finnish Packaging Recycling company, Chairman of Finnish National Committee for Packaging Standardization, Chairman of Scandinavian Packaging Association and president of EPIC - European Packaging Institutes´´ Consortium. Mr Säilä has represented Finnish Packaging Association in World Packaging Organization since 2014. Mr Säilä 2016-2018 V-P, Sustainability and member of the Executive Team of WPO.
Francesca Siciliano Stevens is the Secretary General of EUROPEN, the European Organisation for Packaging and the Environment, comprised of companies representing the packaging supply chain and national packaging associations.
An experienced public affairs professional, prior to joining EUROPEN, Ms. Stevens led Government Affairs and Business Development in the European region for global aluminium leaders Arconic and Alcoa, and held public affairs roles at Hyundai Motor Company, the Confederation of Italian Industry and Canadian aluminium producer Alcan. Ms. Stevens holds a degree in Political Science and International Relations from the University of Turin in Italy and a Master of Art’s Degree in European Studies from the College of Europe in Warsaw, Poland.
He holds a degree in Civil Engineering, a Master´´s degree in Urban Environmental Engineering, a postgraduate degree in Quality Engineering and Design for Sustainability, and an MBA in Entrepreneurship and Innovation. He has served as director of innovation, director of resilience, and undersecretary of sustainability and resilience. He currently holds the position of Municipal Secretary of Sustainability, Resilience, and Animal Protection in Salvador.
Advertising professional and Social Scientist, with postgraduate degrees in Marketing from Berkeley (USA) and in Behavioral Economics and Decision Making from FIA/USP, an MBA in Business from Insper, and Management for Sustainability from FGV.
With over 20 years of experience in large CPG companies, such as BASF, Dana, Quaker, and PepsiCo, managing brands, business strategies, and sustainability.
In 2015, I founded so+ma, the first engagement program for socio-environmental attitudes, using the principles of behavioral economics and developing proprietary software to promote the Circular Economy in practice. Practically addressing all the pillars of ESG with transparent and traceable data.
Recognized as a professional of SDG 12 of the 2030 Agenda and honorable mention in the social impact category by PEGN Magazine. In 2019, so+ma won the Acumen-Unilever Global Plastics Challenge and the Global Natura Innovation Challenge in Brazil. Also selected as an EY Winning Woman in 2022.
Katia Souza is Director of Corporate Affairs for Pet Nutrition in Brazil, with solid experience in government relations and corporate communications, including seven years at Mars. She works at the intersection of business strategy, reputation management, and stakeholder engagement, always focused on impact and sustainable growth.
She leads key initiatives in public policy, sustainability, and corporate reputation, while guiding teams to make thoughtful and courageous decisions. She advocates for a data-driven approach, Pet Parent Centricity, and integrated storytelling, ensuring alignment between external positioning, internal culture, and purpose.
She holds a degree in Economics, a postgraduate qualification in Marketing, and an MBA in Public Policy, and is driven by building policies that contribute to a better world for pets.
Outside of work, she is married, the mother of an energetic eight-year-old boy, and the proud owner of a pug who is a declared Biscrok fan.
Food engineer with over 20 years of corporate experience in flexible packaging converting industries and consumer goods companies, including Alcan Packaging Brazil, Bemis Company Inc., Mondelez International, and PepsiCo Brazil. He currently leads the corporate packaging team at Nestlé Brazil, focusing on knowledge management, sustainability, and innovation.
Environmental engineer and Master’s degree holder in Economics. He leads corporate sustainability and ESG projects, with experience in sustainable manufacturing operations, regenerative agriculture, circular economy, and corporate governance at multinational companies such as Nestlé, Grupo Boticário, Danone, and Cyrela.
Luciana Souto is the Director of Branding, Communication, and Sustainability at Smurfit Westrock. With over 20 years of experience in corporate communications and marketing, she leads brand positioning and reputation strategies.
Throughout her career, she has built a solid track record in strategic communication, organizational culture, and strengthening purpose-driven brands, connecting people, businesses, and society through initiatives that combine performance, sustainability, and positive impact.
Elizabeth leads the sustainable product strategy for the Health, Hygiene and Consumables division, ensuring that product and solution development is aligned with future sustainability and circular economy demands. With strong involvement in industry associations in Europe and the United States, she works closely with clients, industry partners, and cross-functional teams to develop and implement innovative sustainable solutions based on H.B. Fuller´´s adhesive technologies.
With an MBA in Business Management from CEDEPE Business School and a bachelor´´s degree in Chemical Engineering from UFPE, she has worked in the area of Supply Chain for 10 years, with extensive experience in Supplier Management, from technical requirements of different standards to development and continuous improvement. Currently, she leads the ESG Agenda for Supply Chain, focusing on the sustainable management of purchasing and the supply chain.
Valéria Michel took over leadership of Tetra Pak´´s Environmental area in 2016, after 15 years with the company, and is currently the Sustainability Director for Brazil and the Southern Cone. Before joining Tetra Pak, she worked at companies such as General Motors and Crosfield, a Brazilian subsidiary of the ICI group. Throughout her career at Tetra Pak, she has played a significant role in creating, expanding, and strengthening the recycling chain for carton packaging, leading projects in partnership with cooperatives and associations of waste pickers, public authorities, Non-Governmental Organizations (NGOs), and others. Valéria has also been president of CEMPRE (Business Commitment to Recycling) since 2020. She holds a degree in Chemical Engineering from the Faculty of Industrial Engineering (FEI) and a specialization in Environmental Management from Unicamp.
Entrepreneur and leading figure in sustainability, with over six years of experience in the field. At the helm of Green Mining, a leading startup in reverse logistics and the circular economy, he has played a key role in creating scalable solutions that combine innovation, efficiency, and positive environmental impact. As Vice-President of Abelore, he strategically contributes to the advancement of initiatives that integrate environmental and business objectives, reinforcing his commitment to ESG practices and sustainable transformation in waste and resource management.
Danilo Nogueira is the General Manager of Circular Economy at SEMAS-PE, responsible for promoting a just and inclusive transition in Pernambuco. He served as the secretary´´s chief of staff (2023–2025), working on the development of public policies for sustainable and regenerative development. A Chemical and Occupational Safety Engineer with experience in solid waste, reverse logistics, and environmental management, he has a background in occupational safety, risk management, and strengthening the recycling chain.
Telines Basílio (Carioca) is the manager of the Carolina Maria de Jesus and Ponte Pequena Mechanized Sorting Centers — pioneers in Latin America — and CEO of COOPERCAPS since 2008. With a postgraduate degree in Project Management and a degree in Environmental Management from the University of Santo Amaro (UNISA), he built his career based on his own experience as a recyclable materials collector between 1993 and 2005, becoming one of the main leaders in the sector in Brazil.
He works in the organization, planning and strengthening of cooperatives and associations of collectors, promoting technical, administrative and productive training, in addition to providing consulting services in environmental management and socio-economic inclusion. He also participates in projects aimed at generating employment and income through selective collection and recycling. He coordinated large waste management operations, such as selective waste collection at the Brazilian Formula 1 Grand Prix in Interlagos between 2009 and 2016, and is a frequent speaker at companies, universities and events on sustainability and the circular economy, as well as the author of publications in the area of solid waste management.
With over 15 years of experience, he has a solid track record in strategic areas such as Procurement, Supply Chain, and Sustainability/ESG, leading and developing high-performance teams in complex and organizational transformation projects.
Currently, as Director of Sustainability at Grupo Boticário, he leads initiatives that align corporate strategy and purpose with key business results, structuring processes, improving the governance of indicators, and driving large-scale sustainable solutions for the present and future of the organization.
His previous experiences include investments, project management, restructuring of strategic areas, integration of M&As, and negotiation with suppliers in Latin America, the United States, Europe, and Asia, which has given him a global perspective and broad business knowledge across different scales, geographies, and operating models.
Erich Burger is the founder of Instituto Recicleiros, an organization that develops public recycling policy in cities throughout Brazil. It connects the public and private sectors to work independently on the reverse logistics of post-consumer packaging, reducing the impact of waste and generating prospects for social mobility for hundreds of waste pickers across the country.
Paper and Pulp Specialist graduated from the Federal University of Viçosa (UFV), ESG and Impact Specialist from Trevisan, Postgraduate in Production Management.
Technical degree in Graphic Arts from Senai. He has worked for 35 years in the graphic and paper markets conducting productivity gain studies, product and market development, and new applications. He has worked for companies such as Cia Melhoramentos, Gonçalves, Antilhas, and Ripasa.
Currently, he is the Product and Technical Assistance Manager at Papirus.
A chemist with a postgraduate degree in Production Engineering and an MBA in Food Safety Management, she has over 20 years of experience in Research & Development and Quality in the food and medical-hospital product sectors.
Currently, she is the R&D coordinator for Cremer Textiles and Packaging, where she leads innovation and sustainability projects in packaging, focusing on efficiency, cost reduction, and positive environmental impact. She is responsible for an initiative that won the Embanews Award (31st edition), with the development of sustainable packaging that prevented the emission of 194 tons of CO2.
She possesses solid expertise in the development and validation of analytical methods, project management, and continuous process improvement, acting strategically to ensure regulatory compliance, competitiveness, and the generation of sustainable value for the business.
A graduate in Chemical Engineering from FEI, she began her career at Avient 8 years ago, always working in Product Management with a focus on additives. She developed solid technical and market expertise, especially in solutions geared towards PET. Currently, she is a Product Specialist, contributing to projects that combine performance, innovation, and sustainability advancements in the portfolio.
Currently responsible for portfolio innovation, strategy, and market development at Valgroup. Over 15 years of experience in the flexible and rigid packaging industry, serving sectors ranging from agribusiness to food production and other consumer goods. Holds a degree in chemistry and has been with the company since 2017.
Executive President of ABRE - Brazilian Packaging Association and President of WPO - World Packaging Organisation, Luciana holds a degree in Business Administration with an emphasis in foreign trade and a specialization in environmental sciences, both from Mackenzie Presbyterian University. She also has extension courses in design thinking from IIT and in Board Governance from IBGC.
Since 2002, she has led ABRE - the Brazilian Packaging Association - a business entity that brings together companies from all links in this production chain, leading the entity´´s initiatives in favor of the continuous improvement of Brazilian packaging, the sector´´s competitiveness, and its sustainable development. She is responsible for ABRE´´s interface with the Government, partner entities, other market links, and contributing to a more open dialogue with society.
Since 2009, she has served as Vice-President of Marketing at WPO - the World Packaging Organisation, contributing to the alignment of global objectives and the vision for the future of packaging in our society. At the end of 2023, he assumed the presidency of the organization, intensifying his commitment to the advancement and improvement of the global packaging sector.
Astrid Torres is a Senior Manager of Global Sustainability for Thermoformed and Flexible Packaging at TOPPAN Packaging Americas. With fifteen years of experience across the full packaging value chain, she has built a career focused on packaging sustainability and innovation.
Her work spans raw materials, polymer processing, packaging design, research and development, and end-of-life pathways such as recyclability and compostability, as well as regulatory packaging compliance across global markets. She has contributed to packaging development initiatives beyond the U.S., including Argentina, Paraguay, Uruguay, Mexico, and Canada. In her current role, Astrid advises on trends in materials and technologies, post consumer recycled resins, testing protocols, and packaging sustainability strategies.
Astrid actively contributes to advancing sustainability and circularity in packaging through her involvement with associations including AMERIPEN, PCPA, APR, SPC, and others. She currently serves as a Steering Committee Member for several Collaboratives, Advisory Board Member for Sustainability in Packaging U.S. at Smithers, and Advisory Board for the Colorado Producer Responsibility Program for Statewide Recycling.
Astrid holds a BS in Mechanical Engineering, an MS in Chemical Engineering, and an MBA.
Sérgio Bianchini holds a degree in Chemistry from UNICAMP and a Business Management degree from FGV, with over 35 years of solid experience in New Business Management, Marketing, Technical, and Commercial areas. He has played a significant role in the packaging, flexible plastics, converting industry, and fast-moving consumer goods sectors.
He currently serves as Corporate Product Development Manager at OBEN Group, bringing experience from major national and multinational companies such as Polo Films, Ampacet, Kraft Foods (now Mondelez International), Philip Morris, and Votocel.
His career is marked by leadership in international business, including expatriate assignments in the United States, Argentina, and Peru, where he strategically contributed to the development of the flexible packaging films market. He stands out for his involvement in regional boards, startups, and turnaround processes, as well as for leading multicultural teams.
A specialist in packaging and plastics markets, Sérgio combines strong negotiation and relationship-building skills with major brand owners, driving business and talent development, always with a focus on the company’s sustainable growth.
Aldo holds a degree in Chemistry from the University of São Paulo and an MBA in Business Administration from FGV-SP. With over 40 years of experience in the flexible packaging industry, his professional trajectory at Oben and its predecessor companies has been focused on the technological development of BOPP films and their applications.
With a strong technical background, Aldo advanced into more market-oriented roles, including leadership of R&D, Marketing, and Commercial processes. At Oben Brasil, he currently serves as Director of Development and Innovation.
Marcos Iorio is a chemical engineer (UFPR) and a “lixologist” (waste specialist), with specializations in Technology and Environmental Management (USP), Innovation, Biomimicry, and Design Thinking. He has over 20 years of experience in industry, packaging, and sustainability. He is the Deputy Director of CCD Circula – Center for Science for the Development of the Circular Economy (FAPESP) and works on Circular Economy projects and the development of circular territories, engaging companies, recycling cooperatives, and social impact businesses. His work connects packaging eco-design, waste management, and public policy.
Graduated in Food Engineering and holds a postgraduate degree in Packaging Engineering from Mauá. She also holds an MBA in HR and People Management from FIA. She has 25 years of experience in packaging development within the consumer goods industry, across the Food, Cosmetics, and Pet Food segments, having worked at companies such as Bunge, Nestlé Purina, Natura, Avon, Beiersdorf, and L’Oréal. She also brings 18 years of experience in people and team management and development. She is currently responsible for the LATAM Packaging team at L’Oréal.
Packaging Development Director at Natura, Flavia brings 20 years of experience in the cosmetics industry. She recently returned to Brazil after a period in England, where she led packaging at The Body Shop, implementing in-store refill systems, and also worked at Avon International, supporting markets across Asia, Europe, and Africa.
She now takes on the major challenge of driving innovation for regeneration in packaging at a company that has held the highest reputation in Brazil for 11 consecutive years.
Tiago Forte, a business administrator with an MBA from ESADE Business School, has been CEO of Brasilata since 2015. Brasilata is the leading manufacturer of steel packaging in Brazil and one of the most innovative companies in the country.
Among his main achievements are the relocation of its headquarters and main plant from São Paulo to Jundiaí, the opening of a service center in Barra do Piraí-RJ, and the diversification of the company´´s portfolio with entry into the infant nutrition packaging segment, the introduction of hybrid packaging (plastic and steel) to the Brazilian market, as well as the acquisition of Metagráfica Renner.
In April 2026, Tiago assumed the Presidency of the ABRE Board, after having served as a Board Member for many years. He was also a member of Coscex (Superior Council of Foreign Trade) at Fiesp and President of IPA (International Packaging Association), an international association of metal packaging manufacturers based in Leipzig, Germany.
A specialist in Cultural Management from the Centro de Pesquisa e Formação SESC-SP and trained as a Cultural Producer, Lara has over 10 years of experience in fundraising, with a background spanning consultancies and institutions. She currently leads the team responsible for raising funds from companies through tax incentives, direct contributions, fundraising events, royalties, and other mechanisms to support Obras Sociais Irmã Dulce.
Maria Claudia Muraro is a journalist with a postgraduate degree in Corporate Communication from Cásper Líbero and brings over 20 years of experience in communications, with a focus on Public Relations, Digital Marketing, B2B Marketing, Branding, and Sustainability, working across different industries. Throughout her career, she has worked at major companies such as Mastercard and Chery Motors. For the past 9 years at Lord, she has consolidated her trajectory by leading strategic initiatives in communication, marketing, and sustainability.
He works in business development in the circular economy at Braskem, a company where he has worked for 26 years. He holds a degree in Chemistry and postgraduate degrees in business management and project management. Throughout his time at Braskem, he has contributed to various areas such as the Technology and Innovation Center, new product development, and technical assistance.
Works in flexible packaging market development at Braskem, focusing on polyolefins and the circular economy. A materials engineer with experience in the petrochemical industry, he currently integrates Cazoolo, a packaging design lab, where he contributes to the development of more sustainable solutions and the evolution of structures towards recyclability and circularity.
With a degree in Marketing and a specialization in Business and Sustainability, Ligia Camargo is an expert in ESG Governance and Sustainability, with over 15 years of experience in executive positions in the areas of Sustainability, Impact, and Communication. Her career has been built in large corporations such as Unilever, Danone, and Grupo Ultra, and she currently serves as Director of Sustainability at Heineken. Throughout her career, she has led strategic initiatives in risk, impact, and revenue management, focusing on the circular economy, regenerative agriculture, job and income generation, and reputational intelligence.
Professional with 15 years of experience in the recycling industry, leading expansion and innovation projects in flexible plastic packaging. Head of New Business at Plastiweber and an enthusiast of the circular economy, he works on the integration between sustainability, technology and the development of new markets.
She holds a degree in Food Engineering from the Mauá School of Engineering, an MBA in Economics and Management in Government Relations, a course in Circular Economy from the University of Exeter, and a Master´´s degree in Biodiversity Conservation and Sustainable Development from ESCAS/IPÊ.
She has worked at Unilever since 2007, a multinational company with 96 years of experience in Brazil. Currently, she leads the Sustainability area in the country and has solid experience in regulatory and corporate affairs.
Leads the implementation of ESG strategies and the management of initiatives that integrate sustainable practices into business operations, generating results that combine positive environmental and social impact with long-term business value.
Adriano Fidalgo Yamamoto, Sustainability Manager, holds a degree in Environmental Management from ESALQ/USP and an MBA in Government Relations from FGV. He has over 12 years of experience in the field and has been part of Ypê´´s Sustainability team for 6 years.
Graphic and advertising designer, specializing in Advertising Creation and Audiovisual Production from the Pontifical Catholic University of Minas Gerais. I work in strategic communication for the consumer goods industry, focusing on the construction sector, with experience in developing labels and visual communication systems.
Holds a PhD in Waste Management and Treatment from the University of Minho in Portugal, an environmental engineer from the Federal University of Viçosa (UFV), a Master´´s degree in Sanitation from USP, and an MBA specialist in Government Planning from FGV. An Infrastructure Analyst and public servant since 2008, he has worked as General Coordinator of Engineering in Public Health at Funasa, Coordinator of Sanitation Concessions at the Ministry of Cities, and Project Manager for Urban Solid Waste at the Ministry of Environment.
Lisa Lieberbaum is a sustainability consultant who has spent her entire career in corporate sustainability, particularly in the consumer goods industry. She was the Sustainability Director for Ambev in South America and previously worked at Nespresso, Grupo Boticário, and Natura. She holds a degree in Business Administration from Insper and a Master´´s degree in Sustainability Management from Columbia University in New York.
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The event will take place in a large, light and airy space, prepared to accommodate participants, exhibitors, food trucks, parking and special interactions for our participants.
Avenida Mofarrej, 1505 – Vila Leopoldina – São Paulo – SP
The sound will be silent, with the use of headphones, for better attention to the content presented.
100% PRESENTIAL
Any doubt, please contact Thábata Garcia:
eventos@abre.org.br
+55 11 96449-0916
+55 11 96449-0916
Distance based on GoogleMaps search performed on a Friday at 9 am.
ABRE – Brazilian Packaging Association, founded in 1967, was born to be a reference and the connection between different links that make up the Brazilian packaging ecosystem. Just like the packaging, the Association has evolved over these 58 years and has followed the wishes and needs of consumers. On our work agenda are themes such as circular economy, sustainability, innovation, new business models, technology, digitization, education, among others. Through various actions, we present to our associates and the packaging and consumer goods chain the main economic, social and cultural movements promoting the dissemination of knowledge and the importance of packaging in modern society. Among our pillars are Transparency, Sustainability and Protagonism. This is how we open the doors to innovation and evolution in the Brazilian packaging ecosystem: encouraging our companies and professionals to play a leading role, fostering more sustainable business models and building transparent relationships.
Learn more about ABRE at www.abre.org.br